A Condensed List of Some of the Stuff Luke Sullivan Teaches at SCAD via his site Hey Whipple

There is this list. Its an amazing list. Its a list about ideas and advertising. A shitload of ideas about advertising from one of the greats, Luke Sullivan. His website rocks and should be on everyone’s list or blogroll.

Here are just a few bits of wisdom:

It’s less about messaging, more about content.

It’s less about ads, more about experiences.

It’s less about talking to, more about talking with.

It’s less about making people want stuff, more about making stuff people want.

The rest of these pearls can be found  here: A Condensed List of Some of the Stuff I Teach at SCAD. | Hey Whipple.

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