Malls Test Apps to Aid Shoppers

via online.wsj.com

Nice article about shopping malls exploring audience engagement with mobile apps. Its still in the early stages but ‘loyalty program(s) coupled with an offer for the mall environment’ looks like a promising area to explore. ShopKick and other technology-based companies are getting involved with location aware tools. Malls are facing an online migration trend of shoppers which is project to grow 10% yearly to 2015.

MobiAD » Mobile Advertising News » Google Raises The Bar With Location-Based AdWords

via mobiadnews.com

Very nice and very simple marketing solution for, say, local advertisers. It can easily scale up from local to national. So we have the where but now we need the when and why to complete the equation.