Tag: NFC

Samsung tests NFC window shopping in Amsterdam • NFC World

via nfcworld.com

At the retailer’s pop-up store on Amsterdam’s Kalverstraat, customers who use a Samsung NFC phone to read a TecTiles NFC sticker in the shop window, or scan a QR code with their camera phone, will receive a coupon entitling them to receive a second item with every purchase, free of charge.Customers who scan a TecTiles NFC tag in the store and post an image of their purchase on Facebook are also eligible for a chance to win a €100 voucher.

Heads up shopper marketing peeps! A very fluid connection with the consumer using NFC and QR codes for a BOGO type of deal. A huge incentive to boast about the NFC purchase on Facebook raises this shopper marketing solution a bit higher.

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Apple stakes out NFC with its iWallet enabled iphone

Apple on Tuesday was granted a significant patent by the United States Trademark & Patent Office, Patently Apple reported. The technology, which is supported by 23 Patent Claims, allows credit card companies to send statements directly to a user’s iTunes account for purchases made using an NFC-enabled iPhone. Account holders will also be able to allow a secondary account holder, such as a child, to make purchases on the same card while allowing the primary account holder to control spending and implement various limits.

Apple-iwallet-patent-645x427

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Narian unveils suite of NFC apps for retailers • NFC World

The applications go far beyond simple couponing and loyalty, driving consumer interaction at the most critical contact point — in the store,” the company explains. “Overall, the suite offers more than 100 unique features and capabilities, all meant to bring about the store of the future — today.

via nfcworld.com

Very nice. An NFC tool box for retailers to energize in-store marketing and customer service.

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