Tag: mobile trends

A Pixeled Point of View

A Pixeled Point of View

A weekly collection from the inter-webs concerning culture + technology.

LINKS

An interesting mini-casestudy about Starbucks and a recent SMS and MMS campaigns as part of a larger multichannel effort that is launching from Twitter, Facebook and within the company’s mobile application.

Layered type is the shizzle.  If you look around you it has snuck into the current typographic vernacular with the speed of an invading Russian force. Each layer of the typeface has a style compliments the other layers. Think outlines, inlines, dots, stripes and other bits that create an eye-popping effect. Head over here.

Its time to put on your strategy hat and get all wonky about mobile via Adage.

A wonderful campaign site from Prudential but Droga 5. It encompasses the strategy of an experiential event that encourages the audience to participate in proving a point about your product, in this case a retirement product. Document that event.  Share that content and call attention to it via advertising.

MUSIC

Johnny Marr

From the guitar player behind The Smiths, Modest Mouse and most modern British rock bands, this Soundcloud page has some of his best work. There is also a brilliant interview from the guys at Sodajerker that is over here.  P.S. They have loads and loads of interview with other amazing songwriters in their archives.

Country Funk :: Volume II 1967-1974

Rare grooves from a genre that I had no idea existed. Selections from the likes of Willie Nelson, Townes Van Zandt, Jackie DeShannon, JJ Cale, Kenny Rogers, Dolly Parton, and Bobby Darin. This quote sums it up, “groovy pleasure in defying record company sanctioned categorization, relishing in a sticky, smoky, purely American cross-pollination and freedom.” Hear Willis Alan Ramsey and company play a super funky song called, “Northeast Texas Women” over on Aquarium Drunkard.

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Wicked smart mobile usage

62% of smartphone owners use their device to help them with shopping at least once a month or more, and 17% are hardcore, using mobile for shopping at least once a week. And among those who do use their smartphones to help with shopping, 84% are doing so in the store.

A newly released study from Google breaks down current mobile usage trends. Very useful ammo when you are putting together a 360 campaign and need to understand how the consumer used their smartphone in a retail environment. MediaPost article here.

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Top mobile technologies to watch out for in 2013 – Mobile Marketer – Strategy

Top mobile technologies to watch out for in 2013

The writing on the wall, er… on your Android powered smart phone is clear, that mobile landscape is crucial to connecting with your consumers. Mobile Commerce drove a 250% increase in 2012 for PayPal mobile payments. And you can’t roll out a strategy half-assed. Full API eCommerce integration, not just a screen scrapped version of your Ecommerce site. As for mobile marketing and while I hate QR Code campaigns, it is crucial to keep experimenting with scannable codes, geo-fenced offers and incentives, Shazam-esq apps and interstitial ads on music and video apps. Creative, Strategy and Media need to keep pushing forward. It ain’t a revolution but rather its a big slow march and we need to be in front.

Great article below from Mobile Marketer. I have paraohrased it but you can find the whole thing here: http://www.mobilemarketer.com/cms/news/strategy/14631.html#

 

Heat magazine

Augmented reality brings content to life

It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

Mobile is becoming the go-to medium for many companies and marketers are integrating it into their day-to-day initiatives. In 2013, marketers must make a bigger investment into the space and look at new technologies to help develop deeper relationships with consumers.

Key message
To be most effective, marketers need to deliver a message that resonates with the consumer at a relevant time via the appropriate messaging channel.

The extent to which a marketer can execute on this objective dictates their success, per Mr. Ritchie. 

Marketers should aggressively seek out flexible messaging systems that facilitate their communications to consumers across multiple channels.

Mobile payments
Last year, many were speculating that 2012 was going to be the year of mobile payments and near-field communication.

That proved to not be the case.

However, mobile payments and NFC are seeing a great outlook this year.

Mobile payments will no doubt play a big role this year.

Consumers are becoming more comfortable making purchases using their smartphones and companies such as Starbucks, McDonald’s and Dunkin’ Donuts are making it easy for consumers to order their favorite meals and beverages and pay for it using their mobile phone.

Integrated experiences
According to Wilson Kerr, vice president of business sales at Unbound Commerce, Boston, 2013 will be all about mobile-triggered consumer interactions.

“Now that having an integrated mobile commerce site is established as essential, my prediction is that the next big trend will be around tracked mobile-triggered consumer interaction, at the point-of-sale,” Mr. Kerr said.

Existing technology
This year we’re going to see companies take the technology that exists and make more use of it, per Vanessa Horwell, chief visibility officer of ThinkInk PR. 

“I don’t think we’re going to see an explosion of NFC, but we’re going to see more utilization,” Ms. Horwell said. “Also the key things we’re going to see will revolve around data and analytics.  

“We know that consumers are engaged, but how are businesses and marketers going to use that data?” she said. “They have to do something actionable with the data. 

“That’s going to be the challenge for any types of marketers. Taking action with all that information. That’s a key thing this year.”

 

 

via mobilemarketer.com

 

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What I am reading this week.

Mobile Applications & Technology

Using their SimpleGeo aquisition technology, Urban Airship is now allowing push notifications to trigger based on what, when, and where. 

Good article from Mobile Marketer on how agencies should fold mobile strategy into their offering for brand clients.  You can always make a good argument for new media and new technology but what it comes down to is trust and confidence from your client.

 

Design & Typography

The REDCAT poster series from the peeps over at CalArts.  Great template and it offers the ability for infinite collaboration and change. 6 years and over 175 posters, so have a look.

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What I love about TypeFight is that its just what it is, a type fight.  Two designers, one letter.

Tumblr_m1pjsf1ugl1r05nz6

 

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Apple stakes out NFC with its iWallet enabled iphone

Apple on Tuesday was granted a significant patent by the United States Trademark & Patent Office, Patently Apple reported. The technology, which is supported by 23 Patent Claims, allows credit card companies to send statements directly to a user’s iTunes account for purchases made using an NFC-enabled iPhone. Account holders will also be able to allow a secondary account holder, such as a child, to make purchases on the same card while allowing the primary account holder to control spending and implement various limits.

Apple-iwallet-patent-645x427

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I Mean, Like, Duh! U.S. Teen Mobile Data Usage Triples

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via mashable.com

This Nielson study, lovingly regurgitated by Mashable and its legion of re-tweeters, totally points the way for marketers as to where teens skulk digitally. The more the 13-17 bracket adopt smartphones, the more data they are going to consume. When you create your next trans-media campaign, remember the mix: text is queen, followed by surfing, social networking, emailing, downloading and using apps. As if!

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