How Starbucks Got 10 Million Facebook Fans?

Very nice case study/article on the power of brands under the viral influence.

“Consumers have massively embraced social media. These digital dictators are able to make or break your brand in the social media space, and they know that too. So jumping into all kind of social channels will damage quite a few brands and their reputation.

Can you imagine how stupid some brands are, by rushing into Twitter, Facebook and YouTube without having any kind of social media marketing strategy, tactics or specialist social marketing agency at all” Article link here.