Will Ferrell is at is again with this ad for Old Milwaukee. Here is the rub, other than him making out with an Asian lady for the whole spot, this ad ran during the Super Bowl but only in Sherman, Tex., Ardmore, Okla., and Glendive, Mont. These are small, tiny regional markets. The social media explosion far outweighed the traditional media hit. Great stuff and apparently Farrell does not get paid for these spots. Brandchannel.com has all the deets here.
680 Million Monthly Active Users
Thats a big number. Actually, thats a huge number but as the expression goes its really not just a number, is it? That number represents Facebook’s subset of mobile users on a monthly basis. Thier total number of monthly users is 1.06 billion, which is also, as they say up in Boston, wicked massive. What does 680 million monthly users on mobile mean? It means that for anyone building a marketing campaign if you don’t create a strategy and execution with a Facebook mobile user path, you are missing the boat about the size of a huge cruise ship. This group is a solid, engaged user base that are on smart phones and checking their Facebook accounts at least twice a day. They are female, male, gen z, gen x and they are global. Everyone from Shopper Marketing to Brand to Experiential to Social should know this number, 680 million. This number is not really a number but an arrow and a beacon. As an arrow, it shows the path is towards mobile engagement and as a beacon it clearly showes us where we as marketers need to be steering the ship. If your next engagement doesn’t have this number factored in then, chum, your’e missing the boat.
What I am reading this week.
Social
Foursquare decides to monetize with real money – As the beginning of a larger ad platform roll-out, Foursquare is adding promoted updates to its media offering. Meh! you say. Well, the smart bit here is that these ‘updates’ are local as well as national, meaning that the little guys can jump in on the fun and build thier community brand loyaty. Looking forward to the rest Foursquare’s ‘bits.’ The article is here.
Twitter is not above shin-kicking, so goodby to the bro-hugs of start-ups!
Creative
Fontbomb – Brought to you by those wonderful folks who brought you The Revolution, The Resistance, and baguettes. Just a fun and and engaging way of blowing up someone’s website. Now I want to hack it and use it as a prank tool for your friend’s Facebook page. Lots of mustache twiddling happens here.
Two words: Maira Kalman. Enjoy.
Check out this hotel’s Facebook obsessed RFID campaign in Ibiza – TNW Social Media
[…] on Facebook Places and share their wonderful holiday moments without carrying a computer or […] The Next Web Latest NewsCampaign, Check, Facebook, hotel’s, Ibiza, obsessed, RFID, this ← The Role […]
via thenextweb.com
This is a great case study. Of course the eyecandy doesn’t hurt but the gist is RFID technology coming forward as an social engagement tool.
A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
Age
Leading the increase in social networking usage were those over the age of 35, which grew nearly twice as fast as those 18-35 in the same time period. Only 18% of Internet users over the age of 35 used a social networking service in 2008 and by 2010 that number was up to 48%. The average age of an adult SNS user jumped from 33 years old in 2008 to 38 years old in 2010
UNIQLO / UNIQLOOKS / Contagious Magazine
In the vein of popular fashion sites such as Lookbook, UNIQLOOKS showcases global street fashion, and features UNIQLO clothing worn in different combinations. Outfits can be posted to the users’ Facebook page and looks can be Liked and commented on through the social network.
Social Reporting Tool Storify Raises $2 Million
Storify, is a tool that enables professional and citizen journalists to tell cohesive stories by dragging and dropping articles, tweets, Flickr photos and online videos onto a single, embeddable page
via mashable.com
peter hill ~ pixelicious 