Thats a big number. Actually, thats a huge number but as the expression goes its really not just a number, is it? That number represents Facebook’s subset of mobile users on a monthly basis. Thier total number of monthly users is 1.06 billion, which is also, as they say up in Boston, wicked massive. What does 680 million monthly users on mobile mean? It means that for anyone building a marketing campaign if you don’t create a strategy and execution with a Facebook mobile user path, you are missing the boat about the size of a huge cruise ship. This group is a solid, engaged user base that are on smart phones and checking their Facebook accounts at least twice a day. They are female, male, gen z, gen x and they are global. Everyone from Shopper Marketing to Brand to Experiential to Social should know this number, 680 million. This number is not really a number but an arrow and a beacon. As an arrow, it shows the path is towards mobile engagement and as a beacon it clearly showes us where we as marketers need to be steering the ship. If your next engagement doesn’t have this number factored in then, chum, your’e missing the boat.
Samsung tests NFC window shopping in Amsterdam • NFC World
via nfcworld.com
At the retailer’s pop-up store on Amsterdam’s Kalverstraat, customers who use a Samsung NFC phone to read a TecTiles NFC sticker in the shop window, or scan a QR code with their camera phone, will receive a coupon entitling them to receive a second item with every purchase, free of charge.Customers who scan a TecTiles NFC tag in the store and post an image of their purchase on Facebook are also eligible for a chance to win a €100 voucher.
Heads up shopper marketing peeps! A very fluid connection with the consumer using NFC and QR codes for a BOGO type of deal. A huge incentive to boast about the NFC purchase on Facebook raises this shopper marketing solution a bit higher.
What I am reading this week.
Digital Shopper Marketing
– Digby Localpoint Storefront: a tool that can be layered on to you app that enables geo-fencing technology to deliver analyitics for local retailers. Geeky but potentially very powerful.
– The Impulse Economy: an interview from Untethered.tv’ Rob Woodridge with the author and digerati, Gary Schwartz. The premise of the book is is that if you aren’t driving revenue or deeper customer engagement through mobile, you shouldn’t be doing it.
Mobile Apps and Start-ups
– Chute: an API that lets developers and content producers easily manage and enhance their photo capabilities on multiple platforms. If your startup app is based on photo or photo sharing, this API will cut your development time in half.
– Chaotic Moon Lab’s Board of Imangination: Take a Samsung Windows 8 tablet, add a motorized long board and an integrated Emotiv EPOC headset is worn by the rider and translates their brain waves into actions. What the f-uck! Just watch the video below and try not to drool at the sheer creativity behind this experiement.
peter hill ~ pixelicious 