smartphone – peter hill ~ pixelicious

At the retailer’s pop-up store on Amsterdam’s Kalverstraat, customers who use a Samsung NFC phone to read a TecTiles NFC sticker in the shop window, or scan a QR code with their camera phone, will receive a coupon entitling them to receive a second item with every purchase, free of charge.Customers who scan a TecTiles NFC tag in the store and post an image of their purchase on Facebook are also eligible for a chance to win a €100 voucher.

Heads up shopper marketing peeps! A very fluid connection with the consumer using NFC and QR codes for a BOGO type of deal. A huge incentive to boast about the NFC purchase on Facebook raises this shopper marketing solution a bit higher.

In the USA, two thirds of 24 – 35 year olds now own smart phones, while in the UK and Spain more than 50% of the total mobile using population also does.

ECDS allows corporate IT departments to support video delivery to everything from digital signage to desktop computers to tablets and smart phones, while managing the video load more conveniently and efficiently. For digital signage, ECDS allows operators to scale video over existing infrastructure using less bandwidth. The system’s capabilities include live, streaming video and on-demand delivery.

via mediapost.com

What is nice about this Enterprise Content Delivery System is that it works on a principle I call ‘publish once, syndicate everywhere.’ It effectively lessens the complexity of an already complex process. Now you just need hot shit content. 😉

As online payments provider PayPal announced a further 150 new jobs at its European HQ in Dublin this week, the chief executive of eBay John Donahoe gave us a glimpse of PayPal’s potential.
Over 1,200 people already work at PayPal’s European Centre of Excellence in Blanchardstown and its European business achieved $1 billion in revenues for the first time in 2010. PayPal is now the default online payment method for a vast array of companies and millions of individuals. However, it’s potential to literally rule the online payment world was given a boost by one of the world’s largest online marketplaces.
eBay’s success is very closely aligned to PayPal’s rise and the future possibilities for both companies are glaring CEO John Donahoe in the face.
During a question-and-answer session at the Goldman Sachs Technology and Internet Conference in San Francisco, Donahoe said off-line or bricks & mortar retailers are banging on eBay’s door looking for an alternative to credit and debit cards. What they want is ‘wave & pay’ technology linked to people’s mobile phones. “Merchants are beating down the door saying: ‘We want to migrate customers to non-card solutions’”, said Donahoe.
All the major handset manufacturers from Apple’s iPhone to HTC are developing Near Field Communications chips, to build mobile devices that can allow point-of-sale payments with a simple wave or tap.
Donahoe said PayPal aims to be compatible with all the devices. He wants to transform eBay’s PayPal service into a “wallet in the cloud” for consumers.
This will happen sooner rather than later and once PayPal’s service is ‘device agnostic’ Visa and Mastercard should have many sleepless nights ahead.

via digitaltimes.ie

Smartphone, say hello to your car.
“General Motors’ OnStar telematics division is launching a portfolio of mobile applications for GM’s four brands...” Link here

Tag: smartphone

Samsung tests NFC window shopping in Amsterdam • NFC World

Samsung TecTiles

Adjust your media plans accordingly

Digital Outsider from MediaPost/ Cisco Gets Into DOOH 08/05/2011

GM’s OnStar To Launch Mobile ‘Keys’ App