Avenue A | Razorfish – Carnival Cruise Lines, funshipisland.com |
August 2008 issue |
Avenue A | Razorfish Carnival Cruise Lines, funshipisland.com http://www.funshipisland.com/#deck Finalist Travel Tony Silvestre, Flash developer; Peter Hill, creative director; Fede Montemurro, creative director; Morgan Noel, senior information architect; Susan Kidwell, vice president, client partner, client engagement; Chad Grospe, account director; Steve Frier, senior account manager; Josie Llado, senior strategy manager; Anne Edwards, senior media planner
More and more, savvy vacationers research their options on the Web, yet only 17 percent of North Americans have ever taken a cruise. Carnival turned to Avenue A | Razorfish, which designed funshipisland.com, a virtual world that recreates a Carnival Cruise online. Visitors get an immersive, firsthand experience of a cruise, from the serenity of a spa to the thrills and chills of an onboard water park. The site drew more than 1 million visitors and 100 million impressions in its first four months. |
BooYa!
www.funshipisland.com scored another award this year. Kudos to the team in AARF’s Atlanta and Ft. Lauderdale offices.
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS2008 WEBAWARD
FOR OUTSTANDING ACHIEVEMENT IN WEBSITE DEVELOPMENT
Avenue A – Razorfish
Carnival Cruise Lines – Funship Island
Travel Standard of Excellence