Samsung tests NFC window shopping in Amsterdam • NFC World

At the retailer’s pop-up store on Amsterdam’s Kalverstraat, customers who use a Samsung NFC phone to read a TecTiles NFC sticker in the shop window, or scan a QR code with their camera phone, will receive a coupon entitling them to receive a second item with every purchase, free of charge.Customers who scan a TecTiles NFC tag in the store and post an image of their purchase on Facebook are also eligible for a chance to win a €100 voucher.

Heads up shopper marketing peeps! A very fluid connection with the consumer using NFC and QR codes for a BOGO type of deal. A huge incentive to boast about the NFC purchase on Facebook raises this shopper marketing solution a bit higher.


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