Will Ferrell is at is again with this ad for Old Milwaukee. Here is the rub, other than him making out with an Asian lady for the whole spot, this ad ran during the Super Bowl but only in Sherman, Tex., Ardmore, Okla., and Glendive, Mont. These are small, tiny regional markets. The social media explosion far outweighed the traditional media hit. Great stuff and apparently Farrell does not get paid for these spots. Brandchannel.com has all the deets here.