62% of smartphone owners use their device to help them with shopping at least once a month or more, and 17% are hardcore, using mobile for shopping at least once a week. And among those who do use their smartphones to help with shopping, 84% are doing so in the store.
A newly released study from Google breaks down current mobile usage trends. Very useful ammo when you are putting together a 360 campaign and need to understand how the consumer used their smartphone in a retail environment. MediaPost article here.