Source: Where Do Americans Watch TV? Hint: No, Not on Mobile – eMarketer
66% Of Hotel Guests Want VR Tours, 59% Voice Assistants
All kinds of technologies are on the way, ranging from facial recognition to virtual reality tours of hotels. Here’s what hotel operators see ahead:
- 72% — Guest recognition by full biometrics within five years
- 72% — AI-based systems that leverage guest preferences to make targeted dining recommendations will be mainstream by 2025
- 68% — Virtual reality will be widespread for staff training by 2025
- 64% — Virtual reality will be widespread for guest entertainment on property by 2025
- 63% — Monitoring via wearable device will be in use within the next five years
- 41% — Guests will be more likely to visit an establishment with greater frequency if they are recognized without having to give their name
Source: 66% Of Hotel Guests Want VR Tours, 59% Voice Assistants 04/17/2017
An advertising agency is making light of air pollution in China | Springwise
This is fucking genius. Anytime you gamify a product, you create stickiness. A Chinese advertising agency has partnered with pollution a mask manufacture to gamify the process of checking pollution levels, offering bigger discounts to the worst affected.
Source: An advertising agency is making light of air pollution in China | Springwise
There is a schism in the church of brands. Ad agencies have fervently embraced the digital gospel. But by doing so, say the doubters, they lost sight of what made the industry valuable in the first place.Best Agency Kiss-Off Note, Ever
Do This or Die
This is a great print ad from DDB back in the day. Robert Levenson (one of Bill Bernbach’s golden boys) wrote this manifesto in 1960. A simple and challenging message about how advertising needs to evolve. This brilliant piece of writing is delivered with the zeal of of an apostle in 3rd century Rome. Its as relevant today as it was in 1960.
A Condensed List of Some of the Stuff Luke Sullivan Teaches at SCAD via his site Hey Whipple
There is this list. Its an amazing list. Its a list about ideas and advertising. A shitload of ideas about advertising from one of the greats, Luke Sullivan. His website rocks and should be on everyone’s list or blogroll.
Here are just a few bits of wisdom:
It’s less about messaging, more about content.
It’s less about ads, more about experiences.
It’s less about talking to, more about talking with.
It’s less about making people want stuff, more about making stuff people want.
The rest of these pearls can be found here: A Condensed List of Some of the Stuff I Teach at SCAD. | Hey Whipple.
peter hill ~ pixelicious 