Malls Test Apps to Aid Shoppers


Nice article about shopping malls exploring audience engagement with mobile apps. Its still in the early stages but ‘loyalty program(s) coupled with an offer for the mall environment’ looks like a promising area to explore. ShopKick and other technology-based companies are getting involved with location aware tools. Malls are facing an online migration trend of shoppers which is project to grow 10% yearly to 2015.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

A Website.

Up ↑

%d bloggers like this: