Potential BooYa!

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Avenue A | Razorfish – Carnival Cruise Lines, funshipisland.com
August 2008 issue
Avenue A | Razorfish
Carnival Cruise Lines, funshipisland.com
http://www.funshipisland.com/#deck
Finalist Travel

Tony Silvestre, Flash developer; Peter Hill, creative director; Fede Montemurro, creative director; Morgan Noel, senior information architect; Susan Kidwell, vice president, client partner, client engagement; Chad Grospe, account director; Steve Frier, senior account manager; Josie Llado, senior strategy manager; Anne Edwards, senior media planner

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More and more, savvy vacationers research their options on the Web, yet only 17 percent of North Americans have ever taken a cruise. Carnival turned to Avenue A | Razorfish, which designed funshipisland.com, a virtual world that recreates a Carnival Cruise online. Visitors get an immersive, firsthand experience of a cruise, from the serenity of a spa to the thrills and chills of an onboard water park. The site drew more than 1 million visitors and 100 million impressions in its first four months.

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