58% Abandon Mobile Transactions Before Checkout

It’s not surprising that consumers around the world are using their smartphones to make purchases. However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started. More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.

While many (42%) consumers finish a mobile transaction that they start, most (58%) don’t.  Some people simply change their minds about a purchase and others find the payment process too complicated, time consuming or intrusive to continue. Here are the reasons consumers say they abandon a mobile purchase once started:

  • 31% — Asked for too much sensitive information
  • 22% — Due to connectivity or other technical issues
  • 21% — Tool too long to complete

Source: 58% Abandon Mobile Transactions Before Checkout 02/08/2017

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