It’s not surprising that consumers around the world are using their smartphones to make purchases. However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started. More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.
While many (42%) consumers finish a mobile transaction that they start, most (58%) don’t. Some people simply change their minds about a purchase and others find the payment process too complicated, time consuming or intrusive to continue. Here are the reasons consumers say they abandon a mobile purchase once started:
- 31% — Asked for too much sensitive information
- 22% — Due to connectivity or other technical issues
- 21% — Tool too long to complete