How BBC is using Yik Yak to talk to millennials (and get them to talk back) – Digiday

Great use of mobile app to reach niche audience.  Chat app Yik Yak has taken a lot of heat on college campuses for facilitating harassment and bullying. BBC News, however, hasn’t been scared away.

Source: How BBC is using Yik Yak to talk to millennials (and get them to talk back) – Digiday

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