How big is mobile video? Big like by the end of 2012 over 30 million people were streaming live television from a smartphone. Big like almost 31 million people streamed the NCAA Final Four championship game from their smartphone. Big like mobile video will represent 66% of global mobile traffic by 2017.
via Episode #471: Why mobile is poised to become video’s first screen – with Wistia co-founder Chris Savage | UNTETHER.tv | Mobile tactics | Mobile strategy | Pervasive Computing | Location Based Marketing | Mobile Marketing | Mobile Commerce.