Converging platforms for marketing ~ Shazam

“The Shazam app is evolving, as the logo will be ‘embedded’ into programs ready for users to tag TV shows. This entails using a mobile device to listen and recognize the TV episode in question. Shazam will then provide complementary info; links to exclusive video and previews of upcoming episodes, access to playlists from the series and downloads. This will completely integrate the web browsing and TV watching experience.”

Pulled from a post by the fine folks at T+L | Teehan+Lax

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