Adding mobile to multichannel commerce big driver for ebusiness success in 2011 – Mobile Commerce Daily – Research

Adding mobile to multichannel commerce big driver for ebusiness success in 2011

By Dan Butcher


February 1, 2011

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Today’s consumers demand user-centric, anytime/anywhere information, and expect their experience on a mobile device, online or in-store be interchangeable – and on their terms, per Endeca.

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